RESEARCH * LAYOUT * PRINT
A Gal’s World
Gyaru is a subculture that emerged from radical teenage rebellion in Japan, embodying more than just a fashion trend. It represents a mindset that challenges conventional beauty standards and celebrates individuality among Japanese youth.
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As part of an undergraduate thesis in Washington State University’s Digital Technology and Culture program, a booklet that explores the unique style while also examining its historical and social contexts was created. The complete project is available for reading below.
The project is inspired by a long-standing interest with the gyaru subculture and what it represents. It serves as an introduction to the style for Western audiences.
The research involved careful consultation of academic journals and firsthand accounts from self-identifying gyaru individuals.
Inspiration also came from '90s and early '00s fashion magazines, using a bright color palette to reflect the movement's vibrant energy.
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READ IT HERE!
* READ IT HERE!
Thank you for your attention!
Thank you for your attention!